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China walkie-talkie brand to expand overseas sandaokan
Admin: KDX      Time: 2013/12/31 14:21:02      View: 973
Brand is the life of the enterprise, the implementation of brand strategy has become the key to many enterprises in market competition to win. Walkie-talkie brand competition constantly leap in our country, but in the face of the overseas market, our brand image is very far, our country walkie-talkie brand must be at least the following three hurdles. 

Scale, sets up the enterprise image 

In quanzhou, quanzhou in China is the hometown of interphone, but in more than 50 manufacturing enterprises, registered capital, there are few thousands of enterprises and the small-scale itself is synonymous with brand is not strong, it cannot with MOTOROLA, the sea can reach such a lofty image competition. 

Scale is to create brand one of the important factors, no size, no fame, no influence, there is no solid foundation, so there is no market share. Quanzhou intercom species quantity are many, but in domestic recognition of less than, under the background of global more nobody knows. Compared with HYT brand cultivation, after many years in domestic has certain influence. Quanzhou enterprises to expand the size of the study for a long time, but enterprise is still in a scattered, small, the phenomenon of chaos, enterprises in the integration of resources needs to be further strengthened. Encourage enterprises to joint-stock joint reconstruction, normative management, integration of social capital share go force acoustic communication co., LTD., the day of listing and trading on a stock exchange, has substantial behavior scale measures to expand domestic intercom prerequisite of brand go out and participate in international competition. 

The core competitiveness, practices YingGong 

See the world famous enterprises of product appearance, open equipment shell, again carefully analysis the structure of the product every detail, you will find that the well-known enterprise product appearance usually color harmony, feel is good, the internal compact structure, convenient installation and tighter control products, out of the percent of pass is high, compared with domestic product, the index is relaxed, the appearance of silk screen is not clear, scratches phenomenon often occurs. If by some processing workshop visit, many enterprises effective wi without appearance control, the products can can but of course, the quality system of random, loose, sometimes just as foreign propaganda of qualification; When staff turnover, the new staff training, examination of the application of phenomenon let production line quality accident constantly; To accept the premise, with cheap components application certification is often overlooked, and so on. These behaviors are make the product quality can't happen qualitative leap. An effective, reliable, and the sustainable development of the quality system reveals the enterprise brand, after visiting the sea can reach the company's production line you will find that the product of each process are effective measures to guarantee, including the staff's mood is good or bad, mood swings, recent performance will consider in the production of a cubicle. Quality is made, not propaganda. 

Low level of research and development, lack of technology advantage is domestic interphone industry a "soft rib". Given the domestic many intercom enterprise has not set up formal research and development institutions, and the consequence of derivative is most brands lack of technical content, do not have international competitiveness. No core technology, development and innovation ability is poor, low proportion of new product sales, product is lack of spirit, artistic, thoughts, culture needs and performance, a lack of distinct personality of the Chinese nation, many walkie-talkie brand production, often is not established on the basis of independent intellectual property rights, but rely on foreign technology and equipment for production, in the process of introduction, the main capital and energy imports for hardware equipment and production lines, ignore technology patents and proprietary technology, the introduction of the lack of the introduction of technology systems integration, integrated innovation. Without the formation of independent intellectual property rights of technology system, does not have its own core products, the core market and core technology, will seriously affect the harsh international competition. 

Only practice these YingGong, can enhance the core competitiveness, to make their products in the international market to increase the probability of being chosen. 

Reduce the vicious competition, respect their own labor value 

Observation in recent years the domestic walkie-talkie sales situation is not hard to find, walkie-talkie homogeneity of serious, product features, sales outlets everywhere. The national radio excess production capacity significantly, the actual production a few times the market capacity, lead to vicious competition. Its outstanding performance is big price war, you lower me less. These practices is a kind of not cooperative, is throats, and the result of the bucket is overall interphone prices plummeting, sales outlets was difficult. What's more, some companies beat the price war to go overseas, making our products in the overseas can only at a low price to win the competition, the competition is negative, of their own labor value is a strong damage to the enterprise brand and the result is "seek for clams, benefit", is run counter to the overseas market strategy and alien. 

Overseas market objective, serious, intercom Chinese companies to be brave in the face of the above three big camp, real start from the enterprise development, production, quality, create a high brand image, actively participate in the overseas market competition! 

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